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THE INCREDIBLE
A communication campaign for Walt Disney’s superheroes animation - “The Incredible 2". Our big idea is to get the audience to be familiar with The Incredible family. The uniqueness of our campaign lies in the guerrilla marketing approach we are taking with the tangible advertisements and accessories. Furthermore, a contest is created with KOLs to attract the mass.
Please download our complete presentation here.
Poster
Interactive room
The Incredible's Instagram account and their camera filter
My group: Phan Kim Ngan
Vo Ngoc Hoang Uyen
Nguyen Hong Trang
Nguyen Ha Linh
My role: audience researching, idea-producing along with Ngan Phan, script and powerpoint producing.
The project was done in Vietnamese for Professional Communication, RMIT Vietnam, with High Distinction.
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